Downtown Inc.
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Our Mission
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​The mission of Downtown Incorporated is to facilitate the enhancement of Downtown Santa Ana as a vibrant shopping, entertainment, business and cultural destination for all.

Leadership Team

Ryan Chase - President

Ryan Smolar - BID Manager

Jose Romo - Operations

Board of Directors 2022

Ryan Chase, President
Eddie Quillares, Vice President
Nestor Correa, Treasurer
John Chen
​Bil Schroeder
Lamson Nguyen
Oscar Olivares
Gene Jimenez
​Michael McCann
Vanessa Pozzobon
Denise Reynoso

WHAT WE DO

EVENTS & PROMOTION

We produce on-going events like the DTSA First Saturday Artwalk, Sidewalk Sales and Savor Santa Ana, and support third-party events with logistics and connecting them to our stakeholders.

CLEAN & SAFE

We help manage and promote downtown's Clean & Safe operations including re-routing services when necessary and helping activate the streets to keep them safe.​

HELP OUR STAKEHOLDERS

​We are a nimble nexus between downtown businesses, the city, community, institutions, media and private sector collaborators.​

MARKETING & COMMUNICATION

We are building and maintaining a strong internal and external communication network for downtown.

2022 DTSA Marketing plan >

MEETINGS & CONVENINGS
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We attend meetings to represent our 800+ stakeholders and we host stakeholder group meetings to gather input on the work we should be doing. One of the strongest groups we manage is the DTSA Restaurant Association.

DOWNTOWN IN 2022
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​We have big plans to lead in being facilitators of a vibrant downtown. See our 2022 Strategies below.

Read our 2021 Highlights Report >

2022 STRATGIES

MAKE PLACES TOGETHER

We are venturing into Placemaking this year and understanding how to help places downtown succeed. We'll be working with groups across downtown to analyze their space in terms of access, sociability, uses/activations, comfort & image, to find ways to kick-off improving the places and managing them better.

BRING PEOPLE TOGETHER

​We believe connecting people downtown is the biggest impact we can have on everyone's bottom line. When we gather, by industry or interest. we create innovative partnerships, share knowledge and create a free market for social capital. We hope to master the art of bringing downtown together while continuing to attract outside experts to connect and enhance our ideas and opportunities.

KEEP IT WORKING TOGETHER

​We have to continue to make sure downtown is well-connected, working together and communicating inside and out. We cannot underestimate the constant attention this work needs. We hold the key position to raise everyone's enthusiasm to share and support each others' ideas, passion, energy and commitment to the downtown district.